Tuesday, November 11, 2025
Aerin Lauder: Sharing Insights from Living with Flowers
AERIN Brand Statement
AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for art, travel, fashion, and design, Aerin’s own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and refinement. AERIN launched in 2012 and is available in over 40 countries globally.
About AERIN Beauty
AERIN Beauty is a luxury fragrance brand inspired by the signature style of its founder, Aerin Lauder. Created in 2012 with the mission of bringing effortless style and beauty into the homes and onto the vanities of women around the world, AERIN Beauty is a touchstone of modern femininity and refined elegance. As Aerin says, “The modern woman thinks about beauty as an extension of herself, her home, her wardrobe, and her travels. Therefore, beauty and home should live together.” AERIN Beauty includes 19 fragrances, featuring the bestselling scents of Amber Musk, Mediterranean Honeysuckle and Rose De Grasse.
AERIN Beauty launched with the concept of a wardrobe of fragrances. At the core of AERIN Beauty is the Fragrance Collection, an array of modern yet classic perfumes inspired by Aerin’s own travels, heritage, and memories. The Rose Premier Collection encompasses a range of rose products that capture the many timeless incarnations of the world’s most beloved flower. And finally, the Premier Collection includes artisanal, crafted fragrances that celebrate the ultimate expression of the perfumer’s art. AERIN Beauty includes 19 fragrances, featuring the bestselling scents of Amber Musk, Mediterranean Honeysuckle and Rose De Grasse.
Aerin Lauder Personal Bio
A designer, tastemaker, and working mother of two, Aerin Lauder is a modern-day style icon. Committed to living life more beautifully, she founded the luxury lifestyle brand AERIN in 2012. With a love for interiors and a talent for creating warm, inviting spaces, Aerin’s elegant, effortless aesthetic reflects her unique upbringing. As she says, “Beauty is my heritage, but home and accessories are my passion. There was an opportunity in the market for a lifestyle brand based on feminine, modern, and effortless products with strong heritage and storytelling. I decided to launch AERIN and make the whole concept of beauty part of the way we live today.” Aerin brings ease and beauty into all aspects of life and, as a dedicated philanthropist, into the lives of others.
Aerin is an Elective Trustee of the Metropolitan Museum of Art, as well as a member of The Chairman’s Council. She serves on the board of the Foundation for Art and Preservation in Embassies, The Boys’ Club of New York, and God’s Love We Deliver. Aerin is a member of the International Council of the Museum of Modern Art. For over 10 years, Aerin served as a member of the board of the Estée Lauder Companies, until she rotated off for another family member’s term. In 2013, God’s Love We Deliver presented Aerin with the Golden Heart Award for Lifetime Achievement, and most recently she received the Business and Entrepreneurship Award from the Fashion Institute of Technology in New York City.
Aerin Lauder Professional Bio
Aerin Lauder is the Founder and Creative Director of AERIN, a celebrated luxury lifestyle brand that launched in the fall of 2012. A graduate of the University of Pennsylvania’s Annenberg School of Communications, Lauder began her career at Estée Lauder in 1992. She held various executive roles, including Senior Vice President and Creative Director, throughout her time there. In addition to her work at AERIN, Lauder currently maintains her role as Style & Design Director, Estée Lauer Re-Nutriv. Inspired by Lauder’s signature, effortless style, AERIN reflects its founder’s personal ease and sophistication. In a short time, AERIN has emerged as a distinct voice in the world of beauty, fashion, and home décor.